NaughtyBear is a grisly psychopath slicing a path of manipulation and terror across a cartoon world of otherwise blissful teddy bears on the Island of Perfection.

All the teddy bears on The Perfect Island live in harmony with each other, play, go on excursions and generally have a really nice time together. That is, all bears except Naughty Bear. Naughty Bear does not understand that you should share and is not interested in play. The other bears tease Naughty Bear because he is so buttery and has a matted fur, but it is the fact that he has not been invited to the bears party that has made him really angry and cross.

Now the player must help Naughty Bear to take revenge on the other bears with all available means. A well-stocked arsenal of weapons, an entire island to explore and an angry bear to please means there are plenty of opportunities to be naughty when Naughty Bear is released on PS3 and Xbox 360.