WWE SmackDown vs. Raw 2010 (also shortened to WWE SvR 2010), is a professional wrestling video game developed by Yukes, and published by THQ for the PlayStation 2 (PS2), PlayStation 3 (PS3), PlayStation Portable (PSP), Wii, Nintendo DS, Xbox 360, and iOS. It is the eleventh video game in the WWE SmackDown vs. Raw (later renamed to simply WWE) series, and is the sequel to its predecessor WWE SmackDown vs. Raw 2009, and was succeeded by WWE SmackDown vs. Raw 2011. It was released on October 20, 2009 in North America, October 22, 2009 in Australia and October 23, 2009 in Europe. TOSE oversaw the development for the Nintendo DS version, which was the final game of the series to be released for the handheld.[1][2] The game is based on the professional wrestling promotion World Wrestling Entertainment (WWE), and is named after the promotions two brands: SmackDown and Raw. It also features the promotions former third brand ECW. It is also the last game to feature ECW in its title. Similar to previous games in the series, WWE SmackDown vs. Raw 2010 involves players competing in various professional wrestling matches, either as one of the in-game characters based on WWEs roster or as a character created in the Create-a-Superstar mode. WWE SmackDown vs. Raw 2010 adds several new features that primarily enable customization, such as a Story Designer allowing players to create their own playable WWE storylines, road to wrestlemania,an expansion on the Create-a-Finisher mode to include aerial techniques and for the Xbox 360 and PlayStation 3 versions, the customization of attire colors in a mode called Superstar Threads, a revamped Create-a-Superstar mode and a Paint Tool for creating logos to use on their created characters. This game became the first of the series to be available as an iPhone App. It was released on December 23, 2009. As of June 2010, the game had since been removed from the App Store.[citation needed]